Going Mobile: How to Optimize For Mobile


Mobile optimization is no longer an afterthought for developers. With the release of Google’s Mobile-Friendly Test and increasing traffic from mobile devices, you can’t afford to ignore this important aspect of web design. In this article, we’ll discuss some key aspects of mobile optimization—from site structure and file compression to responsive layouts and more—and how they can help improve user experience on smaller screens. Ready? Let’s get started!

Responsive layouts

Responsive design is a web design approach that uses a fluid layout. It’s the practice of creating websites that can be viewed on any device, from desktop computers to smartphones and tablets. Responsible for making your site look great across all devices, responsive design is the key to ensuring users have an optimal experience no matter what screen size they’re using.

Responsive web design has become more popular over the last few years because it allows you to create one website instead of having multiple versions for each device type (e.g., mobile vs desktop). This not only saves time but also makes it easier for search engines like Googlebot to crawl your site and index its contents properly–something that could prove difficult if you had separate URLs for each version!

Progressive enhancement

Progressive enhancement is a strategy to build websites that are accessible to as many users as possible. It’s the opposite of progressive reduction, which focuses on design and not content. Progressive enhancement focuses on content, not design.

Progressive enhancement is a design approach that aims to make your website work across all devices by prioritizing one feature over another–such as text over images or video–based on each device’s capabilities.

Contextual Navigation

Navigation is one of the most important aspects of any website. If you have a long, complicated navigation menu, it can be intimidating for users who are on their phones. Instead, try using tabs or accordions to organize your content into sections so that each sub-section has its own tab or accordion item. This way, users can quickly scan through all of your options without having to click through multiple pages.

When using dropdowns in mobile design (for example: using an icon that opens up a dropdown menu), keep them short and sweet–no more than three items per dropdown! Also keep in mind the hover states on these icons; if there’s additional information available within those hover states (such as descriptions), make sure they’re visible while hovering over said icon so as not confuse users when they want more info but don’t know where else besides hovering over said icon might give them what they need right away.”

File optimization

When you’re optimizing images, there are two main things you need to do:

  • Compress your images. This can be done through a number of tools, but the most common one is Photoshop or GIMP. You can also use online compressors like TinyPNG and JPEGmini that will automatically compress your image files for you and save them as .jpgs or .pngs (depending on which format you prefer).
  • Use a CDN (content delivery network). A CDN is a way of distributing your website’s assets across multiple servers around the world so that users who are far away get served faster than those who are closer, since they don’t need to travel as far when loading up your site’s content from another location.

Image compression

Images are the most common element of a website. A responsive design ensures that the images look good on different screen sizes, but you can optimize them even further by compressing them in the right format and using compression tools.

  • Use JPEG, PNG or GIF format to compress your images: JPEG is best for photos; PNG is good for graphics; GIF works well with line art and other simple drawings.
  • Use a compression tool like TinyPNG or Compressor (for Mac) to reduce file size by up to 50{b863a6bd8bb7bf417a957882dff2e3099fc2d2367da3e445e0ec93769bd9401c}. This will help speed up load times on mobile devices as well as make room for more important elements like text and videos in your layout without sacrificing image quality!

Caching and server-side rendering

Caching is a way to store data in a computer system to improve performance. Caching can be done on the client side or server side. If you’re using a caching plugin for WordPress, you may have noticed that it can be configured to cache content by either storing it in memory (client-side) or on disk (server-side).

The latter option is called server-side rendering (SSR), and it’s used primarily by single page applications (SPAs) like AngularJS and ReactJS where users interact with only one page at time instead of navigating around through multiple pages like they would on most websites today.

The benefit of SSR is that once your site has loaded all its resources–including CSS stylesheets and JavaScript files–it will send them directly back down again without needing any additional roundtrips between your browser and web server; this makes things feel faster because there aren’t any pauses while waiting for new content from each subsequent request before being able to render everything onto screen together as one cohesive unit!

Keep mobile optimization in mind throughout the design process.

When you’re designing a website, keep mobile optimization in mind throughout the process. You’ll want to make sure that your site is easy to use on any device and that it looks good on every screen size–from the smallest smartphone all the way up through larger tablets and desktop computers.

Mobile optimization has become increasingly important for SEO (search engine optimization), usability, conversions, customer satisfaction, brand perception and retention.


We hope these tips help you get started with mobile optimization. As always, there are many more things you can do to improve your site’s performance on mobile devices, but these five strategies will give you a solid foundation for making sure your website looks great on all devices.